School navigation

Sociology and Anthropology

Robert Goldman

Professor of Sociology

J.R. Howard Hall


Advertising and the Science of Signs
From Modernity to Postmodernity
Social Theory
The Political Economy of Food



On website


  • 2013 Robert Goldman & Andrew Miller. “Searching for Value in the Wasteland of Commodity Fetishism,” Fast Capitalism, Summer.
  • 2006 Robert Goldman, Stephen Papson & Noah Kersey. “Landscapes of the Social Relations of Production in a Global Economy,” Fast Capitalism, 2:1.
  • 2006 Robert Goldman & Stephen Papson. “Capital’s Brandscapes,” Journal of Consumer Research. 6, 3: 327-353.
  • 2005 Robert Goldman. “This is Not an Ad: The Post-Mortise Stage of Advertising,” Advertising & Society Review. 6, 4.
  • 2004 Robert Goldman, Stephen Papson & Noah Kersey, “Speed: Through, across & in – the Landscapes of Capital,” Fast Capitalism, 1:1.
  • 2004 Stephen Papson, Robert Goldman & Noah Kersey, “Web Site Design: Hypertext Aesthetics & Visual Sociology,” American Behavioral Scientist, 47,12, (August):pp.1617-1644.
  • 1994 Robert Goldman, “Contradictions in a Political Economy of Sign Value,” Current Perspectives in Social Theory, 14: pp.183-211. Greenwich, CN.: JAI Press.
  • 1994 Robert Goldman and Stephen Papson, “Advertising in the Age of Hypersignification,” Theory, Culture & Society, 11, 3 (August): pp.23-53.
  • 1994 Robert Goldman and Stephen Papson, “The Postmodernism that Failed,” pp.224-253 in David Dickens and Andrea Fontana (eds.), Postmodernism & Social Inquiry. New York: Guilford Press.
  • 1991 Robert Goldman and Stephen Papson, “Levi’s & the Knowing Wink: Commodity Bricolage,” Current Perspectives in Social Theory, 11: pp.69-95. Greenwich, CN.: JAI Press.
  • 1991 Robert Goldman, Sharon L. Smith and Deborah Heath, “Commodity Feminism” Critical Studies in Mass Communication. 8, 3 (September): pp.333-351.
  • 1987 Robert Goldman, “Marketing Fragrances: Advertising & the Production of Commodity Signs,” Theory, Culture & Society, 4, 4 (November): pp.691-726.
  • 1986 Robert Goldman and Michael Montagne, “Marketing ‘Mind Mechanics’: Decoding Drug Advertisements in Medical Journals.” Social Science & Medicine, 22, 10: pp.1047-58.
  • 1985 Robert Goldman and Gloria L. Beeker, “Decoding Newsphotos: An Analysis of Embedded Ideological Values,” Humanity & Society, 9 (August): pp.351-363.
  • 1985 Robert Goldman and Paul Luebke, “Corporate Capital Moves South: Competing Class Interests and Labor Relations in North Carolina’s ‘New’ Political Economy.” Journal of Political & Military Sociology, 13, 1(Spring): pp.17-32.
  • 1984 Robert Goldman, “Legitimation Ads, Part I: The Story of the Family, in Which the Family Saves Capitalism from Itself,” Knowledge & Society: Studies in the Sociology of Culture, 5: pp.243-67. Greenwich, CN.: JAI Press.
  • 1984 Robert Goldman and Ann Tickamyer, “Status Attainment & the Commodity Form: Stratification in Historical Perspective,” American Sociological Review, 49, 2 (April): pp.196-209.
  • 1984 Robert Goldman and David Dickens, “Leisure & Legitimation,” Society & Leisure, 7, 2 (Autumn): pp.299-323.
  • 1984 Robert Goldman, “We Make Weekends: Leisure & the Commodity Form,” Social Text, 8 (Winter): 84-103.
  • 1983 Robert Goldman and David Dickens, “The Selling of Rural America,” Rural Sociology, 48, 4 (Winter): pp.585-606.
  • 1983 Robert Goldman and John Wilson, “Appearance & Essence: The Commodity Form Revealed in Perfume Advertisements,” Current Perspectives in Social Theory, 4: pp.119-42. Greenwich, CN.: JAI Press.
  • 1983 Dwight Billings and Robert Goldman, “Religion & Class Consciousness in the Kanawha County School Textbook Controversy: The Dialectics of Liberal Hegemony,” pp. 68-85, in Allen Batteau (ed.), Appalachia & America, Lexington: University of Kentucky Press.
  • 1982 Robert Goldman, “Hegemony & Managed Critique in Prime-Time Television: A Critical Reading of ‘Mork & Mindy’,” Theory & Society, 11 (May): pp.363-388.
  • 1979 Dwight Billings and Robert Goldman, “Comment on ‘The Kanawha County Textbook Controversy’,” Social Forces, 57 (June): pp.1393-98.
  • 1977 Robert Goldman and John Wilson, “The Rationalization of Leisure,” Politics & Society, 7, 2: 157-187.

Academic Credentials

Ph.D. 1977, M.A. 1973 Duke University, B.A. 1971 University of Texas

Share this profile on

Sociology and Anthropology


Robert Goldman’s office is located in room 371 of JR Howard.


voice 503-768-7662

Robert Goldman Professor of Sociology

Sociology Lewis & Clark 0615 S.W. Palatine Hill Road MSC 60 Portland OR 97219 USA