Robert Goldman

Professor Emeritus of Sociology

Academic Credentials

PhD 1977, MA 1973 Duke University, BA 1971 University of Texas



  • 2021 Robert Goldman, Renovating Value: HGTV and the Spectacle of Gentrification. Philadelphia: Temple University Books: Forthcoming.

On website


  • 2013 Robert Goldman & Andrew Miller. “Searching for Value in the Wasteland of Commodity Fetishism,” Fast Capitalism, Summer.
  • 2006 Robert Goldman, Stephen Papson & Noah Kersey. “Landscapes of the Social Relations of Production in a Global Economy,” Fast Capitalism, 2:1.
  • 2006 Robert Goldman & Stephen Papson. “Capital’s Brandscapes,” Journal of Consumer Research. 6, 3: 327-353.
  • 2005 Robert Goldman. “This is Not an Ad: The Post-Mortise Stage of Advertising,” Advertising & Society Review. 6, 4.
  • 2004 Robert Goldman, Stephen Papson & Noah Kersey, “Speed: Through, across & in – the Landscapes of Capital,” Fast Capitalism, 1:1.
  • 2004 Stephen Papson, Robert Goldman & Noah Kersey, “Web Site Design: Hypertext Aesthetics & Visual Sociology,” American Behavioral Scientist, 47,12, (August):pp.1617-1644.
  • 1994 Robert Goldman, “Contradictions in a Political Economy of Sign Value,” Current Perspectives in Social Theory, 14: pp.183-211. Greenwich, CN.: JAI Press.
  • 1994 Robert Goldman and Stephen Papson, “Advertising in the Age of Hypersignification,” Theory, Culture & Society, 11, 3 (August): pp.23-53.
  • 1994 Robert Goldman and Stephen Papson, “The Postmodernism that Failed,” pp.224-253 in David Dickens and Andrea Fontana (eds.), Postmodernism & Social Inquiry. New York: Guilford Press.
  • 1991 Robert Goldman and Stephen Papson, “Levi’s & the Knowing Wink: Commodity Bricolage,” Current Perspectives in Social Theory, 11: pp.69-95. Greenwich, CN.: JAI Press.
  • 1991 Robert Goldman, Sharon L. Smith and Deborah Heath, “Commodity Feminism” Critical Studies in Mass Communication. 8, 3 (September): pp.333-351.
  • 1987 Robert Goldman, “Marketing Fragrances: Advertising & the Production of Commodity Signs,” Theory, Culture & Society, 4, 4 (November): pp.691-726.
  • 1986 Robert Goldman and Michael Montagne, “Marketing ‘Mind Mechanics’: Decoding Drug Advertisements in Medical Journals.” Social Science & Medicine, 22, 10: pp.1047-58.
  • 1985 Robert Goldman and Gloria L. Beeker, “Decoding Newsphotos: An Analysis of Embedded Ideological Values,” Humanity & Society, 9 (August): pp.351-363.
  • 1985 Robert Goldman and Paul Luebke, “Corporate Capital Moves South: Competing Class Interests and Labor Relations in North Carolina’s ‘New’ Political Economy.” Journal of Political & Military Sociology, 13, 1(Spring): pp.17-32.
  • 1984 Robert Goldman, “Legitimation Ads, Part I: The Story of the Family, in Which the Family Saves Capitalism from Itself,” Knowledge & Society: Studies in the Sociology of Culture, 5: pp.243-67. Greenwich, CN.: JAI Press.
  • 1984 Robert Goldman and Ann Tickamyer, “Status Attainment & the Commodity Form: Stratification in Historical Perspective,” American Sociological Review, 49, 2 (April): pp.196-209.
  • 1984 Robert Goldman and David Dickens, “Leisure & Legitimation,” Society & Leisure, 7, 2 (Autumn): pp.299-323.
  • 1984 Robert Goldman, “We Make Weekends: Leisure & the Commodity Form,” Social Text, 8 (Winter): 84-103.
  • 1983 Robert Goldman and David Dickens, “The Selling of Rural America,” Rural Sociology, 48, 4 (Winter): pp.585-606.
  • 1983 Robert Goldman and John Wilson, “Appearance & Essence: The Commodity Form Revealed in Perfume Advertisements,” Current Perspectives in Social Theory, 4: pp.119-42. Greenwich, CN.: JAI Press.
  • 1983 Dwight Billings and Robert Goldman, “Religion & Class Consciousness in the Kanawha County School Textbook Controversy: The Dialectics of Liberal Hegemony,” pp. 68-85, in Allen Batteau (ed.), Appalachia & America, Lexington: University of Kentucky Press.
  • 1982 Robert Goldman, “Hegemony & Managed Critique in Prime-Time Television: A Critical Reading of ‘Mork & Mindy’,” Theory & Society, 11 (May): pp.363-388.
  • 1979 Dwight Billings and Robert Goldman, “Comment on ‘The Kanawha County Textbook Controversy’,” Social Forces, 57 (June): pp.1393-98.
  • 1977 Robert Goldman and John Wilson, “The Rationalization of Leisure,” Politics & Society, 7, 2: 157-187.

Location: J.R. Howard Hall