Strategic Enrollment Management

Strategic Enrollment Management (SEM) is a broad-based, collaborative, data-informed effort to strengthen recruitment and retention at the College of Arts and Sciences. SEM convenes working groups and planning teams composed of faculty and staff from across campus to develop new short-, medium-, and long-range enrollment initiatives. We seek strategies that are consistent with Lewis & Clark’s distinctive culture and responsive to the needs of our prospective and continuing students. SEM is also responsible for tracking and assessing these strategies to ensure that we are making good investments in our institution for both the present and the future.

In 2018–19, over sixty faculty, staff, and administrators were involved in planning for SEM Phase I. This effort resulted in 12 new enrollment initiatives.

This year, in addition to implementing the plans developed in Phase I, we are entering another phase of planning: SEM Phase II.

SEM is overseen by a steering committee and coordinated by a Director of Strategic Enrollment Initiatives. A directors’ group offers operational expertise. The success of this effort, however, depends on the collective intelligence and energy of the campus as a whole.

Have an idea for how to strengthen our enrollment? Want to participate but aren’t sure how? Use this feedback form or write directly to

SEM Town Hall - June 25, 2020: Slides

Steering Committee Membership

  • Rachel Cole, Associate Professor of English and Director of Strategic Enrollment Initiatives
  • Andrea Dooley, Interim Vice President for Business & Finance/Treasurer
  • Scott Feickert, Director of Operations and Finance
  • Robin Holmes-Sullivan, Vice President of Student Life and Dean of Students
  • Rebecca Lingafelter, Associate Professor of Theatre
  • David Reese, Vice President, Chief of Staff, General Counsel and Board Secretary
  • Eric Staab, Vice President of Admissions and Financial Aid
  • Bruce Suttmeier, Associate Professor of Japanese and Dean of the College of Arts and Science

Directors Group Membership

  • Therese Augst, Associate Professor of German Studies, German Section Head
  • Rocky Campbell, Director of Career Center
  • Miranda Carney-Morris, Director of Educational Technology
  • Anastacia Dillon, Associate Vice President for Financial Aid
  • Hollie Elliott, Interim Associate Vice President for Admissions
  • Judy Finch, Registrar and Program Director
  • Stacey Kim, Associate Vice President of Communications
  • Katie McFaddin, Assistant Dean for Student Success and Retention/Managing Director of the College Advising Center
  • Renee Orlick, Director of Institutional Research
  • Katherine Shallenberger, Associate Vice President of Financial Planning and Analysis
  • Aaron Whiteford, Associate Vice President and Director of Campaign Operations