COLLOQUIUM - Speaker Dr. Kevin Sandler: Product Integration on Primetime TV: Apple and Modern Family
Date: March 18 2013 7:30pm Location: JRH 254
Product Integration on Primetime TV: Apple and Modern Family
Although television is overwhelmingly a commercial medium, audiences still expect boundaries between commercials and program content, particularly in narrative programming. Professor Kevin Sandler of Arizona State University examines an interesting case of product integration: the controversy that surrounded an episode of the hit sitcom Modern Family, the narrative of which conspicuously centered on Apple’s iPad just days before that device became available for purchase.