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Rhetoric and Media Studies

COLLOQUIUM - Speaker Dr. Kevin Sandler: Product Integration on Primetime TV: Apple and Modern Family

Date: 7:30pm PDT March 18, 2013 Location: JRH 254

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JRH 254

Product Integration on Primetime TV:  Apple and Modern Family

Although television is overwhelmingly a commercial medium, audiences still expect boundaries between commercials and program content, particularly in narrative programming. Professor Kevin Sandler of Arizona State University examines an interesting case of product integration: the controversy that surrounded an episode of the hit sitcom Modern Family, the narrative of which conspicuously centered on Appleā€™s iPad just days before that device became available for purchase.

 

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Rhetoric and Media Studies

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