School navigation

Rhetoric and Media Studies

COLLOQUIUM - Speaker Dr. Kevin Sandler: Product Integration on Primetime TV: Apple and Modern Family

Date: 7:30pm PDT March 18, 2013 Location: JRH 254

  • Event Image

JRH 254

Product Integration on Primetime TV:  Apple and Modern Family

Although television is overwhelmingly a commercial medium, audiences still expect boundaries between commercials and program content, particularly in narrative programming. Professor Kevin Sandler of Arizona State University examines an interesting case of product integration: the controversy that surrounded an episode of the hit sitcom Modern Family, the narrative of which conspicuously centered on Apple’s iPad just days before that device became available for purchase.

 

Share this story on
Download ical event

Rhetoric and Media Studies

Contact Us