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Ethnic Studies

9th Annual Ray Warren Multicultural Symposium

Date: 3:30pm - 5:00pm PST November 9, 2012 Location: Templeton Campus Center

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Templeton Campus Center

Panel Discussion
3:30-5:00 pm, Stamm

Trading in Race: The Business of Multicultural Marketing

This panel will examine the effects of ideologies of race and ethnicity on the development and marketing of products and ideas.  How do companies use communication technologies to promote themselves to different cultural communities?  What are the implications of targeted marketing campaigns for the way we think about race and ethnicity?  Additionally, these panelists will consider the impact of social media and instant access to international communities.

Moderator: Lise Harwin, L&C Director of Public Relations
Matthew Rugamba
, L&C ‘13
Debra Merskin
, Associate Professor, School of Journalism & Communication University of Oregon, “Identity Theft: Representational Ethics and Advertising”
Melanie Davis
, principal senior strategist, Su Público, a full-service multicultural advertising agency, publisher-owner of El Hispanic News and PQ Monthly, “Niche Print Media for Diverse Communities”

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Ethnic Studies

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